Trend Forecasting

The Conscious Consumption trend report is a fully researched consolidation of future forecasting for the fashion and beauty industries. The report looks ahead into 2025, and explores two main trends; Repair and Renew, and Refillable Beauty.

My role: I took the lead on the Repair & Renew half of the report. My role consisted of: building a cartogram, drawing findings and developing them into insights, identifying global drivers, writing case studies, conducting consumer research and forming profiles, and exploring the wider societal and cultural narrative in order to make accurate predictions and recommendations for brands, in addition to designing the report.