Beginning in September 2023, I collaborated with Headway on a project to inspire our audiences to shop second hand and generate awareness of the charity. I achieved this through the curation of a vintage department and digital content creation across multiple platforms. I now volunteer with the charity twice a week.

Vintage Curation

My main role within the collaboration was to identify vintage pieces from Headway donations and curate them into a dedicated department in the Beeston store. I managed the visual merchandising and arranged the vintage items across 3 rails, shelving and the window. I also worked with a local print company to design branded swing tags, paper bags and key rings.