Fashion Film

Lost then Found

Client: All We Are jewellery

  • To produce a film and event that celebrates All We Are audience and/or their ethos. Jewellery should be the hero of the visual story. The film ‘Interstellar’ should pose as the initial visual inspiration.

  • Big idea: To encourage individuality and self expression by exploring the subconscious through surrealism.

    Our film features a girl on the path to self discovery. She is lost initially, in a dark spiral, but discovers the jewellery, which boosts her confidence and enables her to express herself, her world opens up, she feels free at last.

  • Working with and presenting to All We Are and presenting pushed me to design with the brands’ identity, values, and audience in mind, whilst considering the commercial, behavioural, and attitudinal objectives set out for us.

Collaborators: Harun Pal, Elizabeth Pearson, Kitti Filer, Amani Jabaar

Fashion Photography

90s Revival

Referencing ‘Clueless’ 1995

  • Develop and create a series of three editorial fashion photographs to promote sports and active wear whilst cleverly incorporating a hand bag into each shot.

  • Big idea: Encourage inclusivity in diverse female identities through a focus on historical contexts within activewear.

  • Following a ‘90s revival’ concept, we referenced three sporty scenes in the typically girly rom com ‘Clueless’ to push the boundaries between masculinity and femininity.

Collaborators: Neha Kaur, Yu Chi-Chen, Mia Harcourt