Events (lafsv) — Lottie Baxter

Urban Outfitters x5

Since February 2023, I’ve hosted five pop ups in Urban Outfitters Nottingham. These events bring in hundreds of customers and have drastically increased our brand awareness.
- I am really proud of the strong professional relationship I’ve formed and maintained with the team at Urban. This has required reliability, adaptability, independence and gratitude.
- How to maximise the potential of a small space through creative visual merchandising and utilising the correct equipment. Balancing aesthetics with shoppability.
- Through my pop ups in Urban Outfitters, I’ve interacted with a different consumer who otherwise probably wouldn’t have ventured into vintage. By stumbling upon me in their regular shopping destination, they’ve been introduced to an alternate way of shopping.
I've worked with Lottie through Marketplace at Urban Outfitters, she is a professional and dedicated individual whose passion for the vintage market shines through every aspect of her business and brand. She's unique and inspiring to others who are either looking to start shopping more sustainably or start their own business. A real sustainable girl boss!
Char Jones, UO Visual Coordinator

In the Summer, I had the opportunity to host a pop up in the Invades marquee at York Races, with over 4400 students in attendance!
- Being in an environment where people are so dressed up! My best sellers were fur coats, sparkly dresses and shoes (mostly due to painful heel dilemmas).
- Working alongside a small group of kind and genuine sellers including Charles Betts (@bettsarchive) and Abbie Porter (@portervintage).
- Being entrusted and supported by a venue such as this was a great privilege and helped strengthen our brand reputation.
- I was only made aware of the event just a few days prior so had to make decisions promptly and complete preparation efficiently.
- Students, alcohol and clothing don’t actually mix all that well! It was a bit chaotic towards the end…

Clothes Cycle is the UK’s biggest travelling thrift market, and in October, I traded at the Manchester event alongside 120+ vintage businesses.
- Selling alongside my brother Sam and his girlfriend Lucy, who run Fussy Archive. We make a great team :)
- Networking with such a vast community of vintage loving people.
- The venue: Victoria Baths, a beautiful venue, rich with history and traditional architectural features.
- Large scale events such as these are great as they create a community where every business brings in and shares their customers, however, competition is high and your success is very dependent on the position of your pitch.

Amber and Jenna, both fashion designers, set up Pop up Peaches to fill the gap in the market that they themselves had identified from their experiences as small business owners.
- There is just something so empowering about working alongside other female business owners. Being self employed is lonely at times, and these events are essential for networking and building community.
- All of the featured brands co-existed in a beautiful way as we all had very different things on offer, but looked visually strong together. It was the perfect combination of vintage, hand made, hair accessories, food, jewellery, and there was even a candle making workshop! We all brought in and shared custom, but didn’t have to overly-compete with one another.
“Lottie was an absolute pleasure to work with, bringing both passion and bubbly, vibrant energy. Her carefully curated collection of vintage pieces were a favourite among shoppers. Lottie has a keen eye for fashion, recommending pieces to customers that would suit their personal style. We would love to work with Lottie again in the future”.
Amber Callender, Co-founder, Pop up Peaches

2o2st, owned by Mya Nicoll, is a curated vintage and archive shop on Berwick Street in Soho. Here, I popped up alongside a selection of other slow fashion businesses and sold to the lovely people of London- locals and tourists alike.
- Assisting & watching the queen of content creation, Abigale Masters, at work promoting the event. In addition to meeting a couple of influencers, like Lara Adkins, who later bought a bag from me!
- Networking with other female slow fashion business owners. Some of whom I already admired and looked up to from afar.
- 2o2st have nailed the formula for the perfect pop up and there’s a lot to learn from them- the space, the brands, the hype, the content, the reputation, it all runs so harmoniously.
- I was worried about feeling like an outsider with being from the midlands and all, but the slow fashion community is so welcoming and it was recognised that I presented a fresh offering and perspective. My prices were also significantly cheaper ;)

Since starting my business in 2020, I have seeked out and taken every opportunity I could find within my local community to trade in person. Love at First Sight was born on Depop, but it was grown on Sneinton Market. I’ve attended a plethora of events around the city and have built a strong community here.
- Nottingham has made a wonderful base for my business, it is a diverse city with a booming creative community. Through sharing my passion for vintage with this community, I have built friendships and business relationships that will last me a life time.
- The majority of my business ‘first times’ have happened in Nottingham. My first “pop up”, a market stall next to the fruit and veg man where I barely made back the £25 pitch fee. My first “sourcing trips” to local car boot sales mid-winter at 6am, etc. Despite every first time experience being full of mistakes, uncertainty, and usually disappointment, I gained new learning and experience, and my love for what I do kept me going back for more.